Senior Manager of ABM & Campaigns

Requirements

  • The right person is both strategic and hands-on: able to shape compelling campaign narratives, design account journeys, partner closely with Sales, and use AI to move faster, personalize smarter, and improve performance
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  • You should be comfortable using AI tools, building lightweight agents or automations, experimenting with vibe coding or no-code workflows, and finding ways to make GTM processes more efficient and intelligent
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  • You are a builder and problem solver at heart
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  • 8+ years of B2B marketing experience across ABM, demand generation, integrated campaigns, or revenue marketing — ideally in SaaS, AI, data, cybersecurity, or enterprise software
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  • You have a strong grasp of B2B buying committees, account segmentation, and pipeline creation
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  • You know how to shape narratives and craft messaging that resonates with buyers
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  • You're hands-on with modern GTM tools; intent data, enrichment, sales engagement, analytics, automation and comfortable building agents, no-code workflows, and signal-based selling motions
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  • You're data-driven, collaborative, and clear in how you communicate impact
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  • Ability to work from our Palo Alto office 2-3 days a week
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  • Remote candidates are located in the Pacific Time Zone

What the job involves

  • We’re looking for an AI-forward Senior Manager of ABM & Campaigns to build and scale account-based programs that drive engagement, pipeline, and revenue
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  • This is not a traditional campaign management role. You are a modern revenue marketer who combines the:
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  • Strategic instincts of an ABM leader
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  • Operational rigor of a campaign architect
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  • Experimentation mindset of a growth marketer
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  • Systems fluency of a GTM engineer
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  • Editorial judgment of a strong content marketer
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  • Build and scale account-based programs that drive engagement, pipeline, and revenue
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  • Lead ABM strategy and execution across priority accounts, segments, industries, personas, and pipeline goals
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  • Build integrated campaigns across email, paid media, webinars, events, content, digital, SDR activation, executive engagement, and sales plays
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  • Develop account journeys, campaign themes, content plans, messaging, landing page concepts, sales enablement, and follow-up motions
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  • Use AI to improve account research, personalization, content repurposing, messaging tests, campaign QA, reporting, and performance analysis
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  • Use data, intent signals, enrichment, engagement insights, and funnel reporting to improve targeting, orchestration, and conversion
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  • Continuously test and optimize messaging, audiences, channels, offers, content formats, and sales follow-up
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