[Remote] Senior Director, Field Sales
Note The job is a remote job and is open to candidates in USA. Choice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Senior Director of Field Sales. This role is responsible for building and leading a market-based sales organization, developing strategies to drive revenue growth, and fostering relationships with hotel operators to enhance business performance. Responsibilities Develop and execute a comprehensive market sales strategy aligned with brand and company objectives Identify, prioritize, and penetrate key mid-market segments and accounts to drive revenue growth Build and lead a high-performing, field-based sales organization, including hiring, onboarding, and talent development Establish clear performance expectations, accountability standards, and workforce plans to achieve sales targets Lead account planning and ensure disciplined use of CRM tools to drive pipeline development and conversion Build and maintain strategic relationships with corporate, regional, and local decision-makers Partner closely with hotel General Managers and property teams to align sales priorities and maximize market performance Monitor industry trends, customer needs, and competitor activity to refine strategies and optimize outcomes Manage and report on key performance metrics, including revenue growth, market share, and account development Collaborate cross-functionally and contribute to broader organizational sales initiatives and strategy Skills 7–10+ years of progressive sales experience, preferably within hospitality or a related industry 3–5+ years of leadership experience managing field-based or distributed sales teams Demonstrated success driving revenue growth and executing complex sales strategies Proficiency with CRM tools (e.g., Salesforce) and sales analytics platforms Strong understanding of hotel sales, distribution channels, and market dynamics Experience with pipeline management, forecasting, and data-driven decision making Strategic thinking with strong market insight Proven ability to build, lead, and develop high-performing teams Relationship-driven sales leadership and stakeholder management Results-oriented with strong execution discipline Cross-functional collaboration and influence Bachelor's degree in Business, Hospitality, or related field or equivalent combination of education and work experience Advanced degree preferred Benefits Annual bonus based on the terms of Choice's Management Incentive Plan (MIP) Annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan) Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide Company Overview Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options. It was founded in 1941, and is headquartered in Rockville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is http//www.choicehotels.com.