[Remote] Director of Product Marketing

Note The job is a remote job and is open to candidates in USA. GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Director of Product Marketing to take ownership of product marketing end-to-end, including narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy. Responsibilities Manage, mentor, and grow the PMM team; set strategy and operating rhythm Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing Use customer, market, and competitive signals to influence roadmap and priorities Bridge external market dynamics and internal product decisions Define differentiated messaging across product lines, segments, and channels Tie product positioning into the broader Legal AI category narrative Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations Own ICPs, value props, segment messaging, and in-product messaging strategy Lead pricing, packaging, and monetization strategy across all tiers Leverage research, usage data, and competitive insight to guide decisions Deliver talk tracks, decks, competitive briefs, and training programs Partner with Sales leadership on deal strategy and positioning Run structured customer insight and win/loss programs Turn findings into actionable GTM, pricing, and deal strategy adjustments Lead analyst engagement, competitive positioning, and external thought leadership Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously Define org structure, hire and coach PMMs, and establish scalable systems and processes Skills 10+ years of B2B SaaS product marketing experience, ideally selling to lawyers Experience leading PMMs or managing a PMM function Strong background in pricing, packaging, and monetization strategy Proven ability to develop clear, differentiated messaging in complex markets Experience in marketing technical or AI-driven products Strong partnership instincts with Product, Sales, and CS Excellent writing, editing, and executive communication skills Ability to build structure, clarity, and process in fast-moving environments Hands-on and strategic, with a bias toward action and accountability High-growth, start-up experience Benefits Offers Equity Offers Bonus REMOTE If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays. Company Overview GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day. It was founded in 2023, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https//gc.ai.

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