[Remote] Chief Marketing Officer (Fractional) - Demand Generation Partner

Note The job is a remote job and is open to candidates in USA. Maneva is an AI company focused on transforming manufacturing operations through advanced AI solutions. They are seeking a Fractional Chief Marketing Officer or demand generation agency to build and run their inbound marketing engine, focusing on filling the sales pipeline and driving real results through hands-on engagement. Responsibilities Design and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry events Increase sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnel Drive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forward Partner with Sales to align on lead quality, handoff, and what’s actually converting downstream Identify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around them Develop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sector Build enough visibility into what’s driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down on Work within Maneva’s existing stack Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative tools Bring your own playbooks, frameworks, and best practices to accelerate what we’re building Lay groundwork for paid programs if and when organic efforts warrant it Skills A senior B2B demand generation specialist or agency with a track record of building inbound pipelines for technical or industrial products Deep familiarity with manufacturing, industrial automation, or adjacent sectors. You understand who the buyers are and how they make decisions Hands-on and execution-focused. You run campaigns yourself rather than delegating everything downstream Strong grasp of organic and content-led growth strategies. Experience with SEO, email nurture, and LinkedIn for B2B is a plus Comfortable working as an embedded partner with a lean internal team, not just as an outside vendor Experience working with or at an early-stage tech startup Able to move quickly, communicate clearly, and iterate based on what the data and the sales team are telling you Company Overview Maneva develops video-to-action artificial intelligence systems for manufacturing environments. It was founded in 2021, and is headquartered in North York, Ontario, CAN, with a workforce of 51-200 employees. Its website is https//www.maneva.ai.

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