About the position

The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as developing a thorough understanding of client goals and objectives. The Analyst works with the Senior Analyst to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group. As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Responsibilities

• Campaign Management
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• Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
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• Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
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• Development of pacing documents to keep track of multiple campaign flights and budgets
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• Completion of trafficking workbooks
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• Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral
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• Client and Account Management
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• Manage internal and client deliverables, day-to-day communication, and campaign documentation
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• Maintain a current understanding of the account vertical and relevant industry news and updates
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• Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data providers and Inventory suppliers
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• Analytics and Insights
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• Execute basic reporting analysis based on identified campaign KPI’s
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• Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed

Requirements

• Bachelor’s degree
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• 1+ years of relevant programmatic experience in digital media, advertising, strategy, or partnership
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• Experience with DV360 required; experience with additional programmatic buying platforms including The Trade Desk and Amazon preferred but not required
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• Experience managing display, video and dOOH self-serve programmatic channels
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• Proficient in Microsoft Excel
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• Excellent communication skills both written and verbal
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• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
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• Ability to be agile and adaptable within a quick turnaround business environment
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• Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
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• Demonstrated proactive approach to problem solving and critical thinking
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• Ability to work both independently and cross-functionally
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• Excellent ability to convey complex ideas clearly and concisely

Nice-to-haves

• Experience with additional programmatic buying platforms including The Trade Desk and Amazon preferred but not required

Benefits

• health insurance
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• vision insurance
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• dental insurance
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• 401(k)
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• Healthcare Flexible Spending Account
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• Dependent Care Flexible Spending Account
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• vacation days
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• sick days
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• personal days
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• paid parental leave
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• paid medical leave
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• STD/LTD insurance benefits