Marketing Analytics (Banking Domain)

<ul><li>Location - Gurgaon / Bangalore</li><li><strong>Experience & Qualifications:</strong></li><li>5+ years of core analytics experience for non-tier campuses (or 4 years for Tier-1 campuses coupled with an M.Sc. degree).</li><li><strong>Mandatory:</strong> 100% stable background within the <strong>Banking / Financial Services (BFSI)</strong> domain.</li></ul><p><br></p><p><strong>Skill Set:</strong></p><ul><li>Advanced, hands-on proficiency in <strong>SAS, Python, and SQL</strong> for data extraction, manipulation, and statistical analysis.</li><li>Exceptional ability to translate complex data into actionable marketing insights.</li><li><strong>Key Responsibilities & Focus Areas:</strong></li><li><strong>Campaign Analytics:</strong> End-to-end design, execution, and deep-dive measurement of banking product campaigns.</li><li><strong>Customer Segmentation:</strong> Developing robust segmentation frameworks to identify high-value customer behavior and improve targeting precision.</li><li><strong>Performance Analysis:</strong> Tracking campaign ROI, response rates, and delivering performance dashboards to senior leadership.</li></ul><p><strong>Logistics & Joining Timeline</strong></p><ul><li><strong>Job Location:</strong> Bangalore / Gurgaon</li><li><strong>Notice Period:</strong> Open up to a maximum of <strong>60 days</strong> notice.</li></ul><p><br></p><p>Interested candidates can share their updated CV - <strong>priyal.pandey@crescendogroup.in</strong> for a confidential discussion.</p><p></p>

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