Events Marketing Manager 17

Job Type

Full-time

Description

Collabrios delivers purpose-built software solutions that unify the entire care journey. With decades of expertise in Programs of All-Inclusive Care for the Elderly (PACE) and deep industry knowledge, we empower care providers to streamline operations and deliver exceptional care to aging adults. Our integrated SaaS platform includes Electronic Medical Records (EMR), Third-Party Administrator (TPA) financial services, and care coordination solutions, helping PACE programs optimize workflows, ensure compliance, and enhance overall operations.

We partner with PACE, government agencies, and community-based organizations to advance care delivery and improve outcomes for the communities they serve.

Job Overview

The Events Marketing Manager is a strategic, highly organized, and proactive marketing professional responsible for leading the planning, execution, and optimization of the company's event and experiential marketing strategy. This role goes beyond logistics and execution, with a strong focus on event strategy, cross-functional alignment, audience engagement, brand experience, and measurable business impact.

The ideal candidate is both a strategic thinker and a hands-on operator who thrives in a fast-paced environment, anticipates needs proactively, and ensures every event supports broader company growth, brand visibility, customer engagement, and pipeline objectives.

Key ResponsibilitiesEvent Strategy & Planning

  • Develop and manage the overall event marketing strategy aligned with company growth, brand awareness, customer engagement, and pipeline generation goals
  • Identify and evaluate strategic event opportunities, including conferences, tradeshows, sponsorships, executive dinners, webinars, partner events, and customer programs
  • Create annual and quarterly event roadmaps, budgets, and success metrics in collaboration with leadership, Sales, and Marketing teams
  • Establish event objectives, KPIs, target audiences, and post-event measurement frameworks to evaluate business impact and ROI
  • Recommend new event concepts, engagement strategies, and experiential opportunities to strengthen brand presence and market positioning
Event & Tradeshow Management
  • Own end-to-end planning and execution for tradeshows, conferences, and marketing events, partnering with Demand Generation and Content Marketing teams on post-event follow-up
  • Lead all event logistics, including booth strategy, vendor management, sponsorship deliverables, shipping, travel coordination, on-site execution, and communications
  • Partner with Creative, Content, and Sales teams to ensure cohesive messaging and strong attendee experiences across all touchpoints
  • Develop detailed event timelines, project plans, and operational checklists to support successful execution
  • Manage event budgets, contracts, and vendor relationships while identifying opportunities for efficiency and optimization
  • Oversee lead capture processes, attendee engagement initiatives, and post-event follow-up strategies
Performance Measurement & Optimization
  • Track and analyze event performance metrics, including lead generation, pipeline influence, attendee engagement, customer retention impact, and ROI
  • Deliver pre- and post-event recaps along with strategic recommendations to leadership and stakeholders
  • Use insights and analytics to continuously improve event strategy, audience targeting, and engagement tactics
  • Collaborate with Sales and Marketing Operations teams to ensure event attribution and reporting accuracy
Cross-Functional Marketing Leadership
  • Serve as the primary liaison between Marketing, Sales, Product, Leadership, and external partners for event-related initiatives
  • Support integrated marketing campaigns tied to key events, product launches, thought leadership initiatives, and strategic partnerships
  • Help align event strategy with broader brand, communications, and demand generation efforts
  • Contribute to executive visibility opportunities, including speaking engagements, sponsorships, customer events, and industry partnerships
Marketing Operations & Organization
  • Maintain event calendars, project plans, budgets, and campaign timelines with strong attention to detail and accountability
  • Support the development of presentations, promotional materials, sales enablement assets, and event communications as needed
  • Monitor industry trends, competitor activity, and emerging event technologies to identify new opportunities and best practices
  • Ensure all event deliverables and experiences align with brand standards and company messaging
Requirements

What You Bring
  • 5-7+ years of experience in event marketing, experiential marketing, tradeshow management, or integrated marketing
  • Proven ability to develop and execute strategic event programs that support business growth and brand objectives
  • Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
  • Experience managing budgets, vendors, sponsorships, and complex event logistics
  • Proficiency with HubSpot, CRM systems, marketing automation platforms, and event reporting tools
  • Strong analytical mindset with experience measuring campaign and event performance
  • Excellent written, verbal, and interpersonal communication skills
  • Collaborative, proactive, and solutions-oriented approach
  • Ability to adapt quickly in fast-paced environments and evolving priorities
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