Communications (email, social, SEO)

Communications / Marketing Services & Scope of Work

Why This Role Exists:

We are growing. We are challenging the status quo. And we are a team.

At BRN, we are not just building programs - we are building the best full continuum of community-based brain injury rehabilitation programs in the country.

We exist for one reason: to deliver the best care, experience and results (outcomes) for people recovering from brain injury.

This role exists to help us tell that story clearly, consistently, and effectively - so more people can access the care they need and deserve.

What Success Looks Like: This work is about quality communications, clarity, consistency, and results.

Success means that more people understand the importance of building community, fostering hope and demonstrating love (genuine care). Success also means that more people (doctors, insurers, survivors and families) understand that comprehensive rehab is the standard of care for brain injury (stroke, concussion, TBI, ABI).

BRN is easy to find, understand, and trust

Our messages are consistent and engaging across all platforms

Families, referral sources, and patients are educated, engaged, and inspired

Aspects of work:

Increase awareness of brain injury (stroke, TBI, concussion, ABI, anoxic injury, FND)

Reinforce BRN as a leader and "go-to resource" comprehensive, person-centered rehab

Improve access to education and services through more systematic communication

Drive measurable engagement (inquiries, referrals, reviews, and participation)

Key Responsibilities:

1. Email & Communication Systems (Mailchimp)

Develop and maintain structured communication cadence:

Monthly newsletter

Monthly blog/content feature

Targeted email campaigns to key audiences

Support SMS/text communication where appropriate

Ensure messaging aligns with BRN voice: clear, human, hopeful, expert

2. Content Coordination:

Coordinate and schedule social media posts (quality & quantity)

Repurpose existing insights from clinicians and team

Avoid bad overproduction - focus on meaningful, useful content that is engaging and useful

3. Reviews & Reputation: Amplify our Impact by:

More people to write testimonials and reviews

Strengthen BRN’s online credibility and trust

Who This Role Is For - This role is ideal for someone who:

Who enjoys completing tasks, being consistent and doing some creative work

Values follow-through and is a project starter and finisher

Enjoys creating clear, compelling communication using the StoryBrand framework

Is energized by being part of a mission-driven, high-growth team

Time Commitment:

Estimated: aprox 5 hours per week

Flexible, based on priorities and communication needs

Bottom Line:

We are building something special - and we need someone who can help us communicate it in a way that reflects the quality, heart, and results behind what we do.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...